We used what was keeping kids on the couch to get them into the garden growing food.

We teamed up with the show creators of Dirtgirlworld, to create an AR gardening app teaching kids that food comes from the ground, not plastic containers.

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Campaign overview

App demo

  • Australian Broadcasting Corporation ‘ABC TV’s Dirtgirlworld cleans up at Digital Emmys

    Australian Broadcasting Corporation

  • Getting kids into the garden using technology

    The Daily Telegraph

  • Emmy has dirtgirlworld duo partying into the Cannes night

    Daily Telegraph

The project won an International Emmy Award for digital storytelling for show creator Cate McQuillen

Read more

Awards

International Emmy Award
Digital Storytelling - In collaboration with Mememe Productions for Dirtgirlworld app
AWARD Awards - 2 Bronze pencils
FWA Mobile App of the Day

News.com
ABC news
TV Tonight
News

Credits

Agency: TBWA \ Digital Arts Network \ Tequila Sydney
Brand - Dirtgirlworld.com
Clients - Cate McQuillen & Hewey Eustace for Mememe productions
TV Production Company - Mememe
Animation -By Hackett Films in Australia and Spin Productions in Canada
Digital App production - Digital Arts Network Sydney

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