First Dance
Shot on iPhone X
A film Shot on iPhone X that captured the very first dances of newly wed same-sex couples after the passing of the Australian Marriage Equality Act of 2017.
The film depicts real couples' weddings shot entirely on iPhone X, showcasing Apple's values and the device's camera capabilities. It premiered nationwide during Sydney's Gay & Lesbian Mardi Gras 40th anniversary.
Campaign Overview
Many weddings were captured
Outdoor Media
Billboards became nationwide wedding photo albums.
Reception
D&AD awards - Wooden Pencil
Cannes Lions - 4x Shortlists
LOGIE Awards - Nominated, TV Ad of the Year
AWARD Awards - 2x Silver pencils, 3x Bronze pencils
B&T Awards - TV Ad of the Year
Mumbrella - Nominated, TV Ad of the Year
Mumbrella - Nominated, Campaign of the Year
Australian Director’s guild - Nominated, Best Director
Credits: TBWA\ Media Arts Lab Sydney \ Singapore \ LA
Client - Apple
Director - Ben Briand @Collider