Spring fashion is great,
unless you suffer from hay-fever
Zyrtec
Pollen Couture
1,200 flowers.
One dress.
One pill.
Zero allergies.
To prove its efficacy, Zyrtec hay fever medication challenged Aussie supermodel and super-hay fever sufferer to wear a dress laden with over 1,200 high pollen count flowers.
Campaign Overview
Awards & Credits
Cannes PR Lions Shortlist x 3
PR Asia Awards - Gold & Silver
Brand - Zyrtec J&J
Agency - TBWA\ Eleven Sydney
Production - Bolt
Designer / florist - Jasmine Christie
