Responsible Service of Mayonnaise.

An online certification to teach people how to correctly apply and enjoy mayonnaise

Mis-mayonnaising educational content

Dollop size, ooze control and spill management - it all matters. #MayoResponsibly

  • FAMQs

  • Nan isn't going to like this

  • Too much

  • Condiment conundrum

  • Too runny

  • Dolloping

  • Too little

Data viz

High impact data visualisations help limit mayo wastage

Mayo colour guide

This is not a blank post. It is the exact colour of Heinz [Seriously] Good Mayonnaise. Use this post as the benchmark to help choose only the best mayonnaise for your meal and prevent mis-mayonnaising.

Local publicans were encouraged to get their official RSM certification.

Certified mayoers

Impact

43M reach

5% unit sales increase

18% web traffic increase

2M TikTok views

Credits

TBWA\ Eleven Sydney
Production - Bolt & The Kitchen

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