Australia’s first wheelchair ballkid
Being a ballkid at a Grand Slam is a life-changing opportunity for tennis-mad kids. But those in wheelchairs have always been overlooked because society didn’t believe they could do it. Mastercard developed new assistive technology to bring the first wheelchair ballkid to the court during the first Grand Slam of the year, in Australia. Our ballkid showed off the new technology to the media, and they showed the world. Because a world where we all belong, is Priceless.
Campaign Overview
Content
Pilot Program
Credits
Agency: Eleven \ TBWA Sydney
Brand - Mastercard
Production company - BOLT
Design partner - Streaker
Director - Ethan McClean