Australia’s first wheelchair ballkid

Being a ballkid at a Grand Slam is a life-changing opportunity for tennis-mad kids. But those in wheelchairs have always been overlooked because society didn’t believe they could do it. Mastercard developed new assistive technology to bring the first wheelchair ballkid to the court during the first Grand Slam of the year, in Australia. Our ballkid showed off the new technology to the media, and they showed the world. Because a world where we all belong, is Priceless.

Campaign Overview

Content

Pilot Program

Credits

Agency: Eleven \ TBWA Sydney
Brand - Mastercard
Production company - BOLT
Design partner - Streaker
Director - Ethan McClean

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