Wild Turkey Music 101
Wild Turkey's Music 101 campaign centred on a unique earned media mentorship program to stand out in the Australian Bourbon market, dominated by Tennessee brands.
Campaign Overview
Mentees
Impact
195 Million Earned Reach
587 Media hits
90% brand affinity, 20% above target
+21 brand differentiation
Mentee Will Clift launched record with mentor,
Matt Corby
Recognition
ARIA Awards Nomination
Best Use of a Recording in an Advertisement
Wild Turkey Music 101 - Matt Corby
Credits
Agencies - TBWA \ Eleven, BRING, Yakusan, Social Squad
Brand - Wild Turkey, Campari Group
Film Production - BOLT
Website design - Vivid Engagement
Photography Video - MyMedia