Made in Australia, Behind the Mac
An established creative platform showing found footage of inspiring creatives at work, made hyperlocal for Australia. A platform giving local illustrators, musicians, artists, poets, filmmakers, activists, writers and directors; a stage to show the nation what can be made, behind the Mac.
Campaign overview
Original found footage
A mammoth campaign working alongside the global teams between Australia, Canada, US, Japan, Germany and the UK we showcased the finest creative talent behind their Macs giving both the artist and their work some much deserved time in the spotlight. Using both Apple's extensive range of OOH sites, national TV spots and a heavy focus on social (TikTok / Instagram) the launch took over the advertising landscape around the world reaffirming the love and genuine use of Mac and Apple as a brand.
Credits:
Agency - TBWA\ Media Arts Lab \ AU \ SG \ LA \ LDN
Brand - Apple