Crashed Car Showroom

To demonstrate that a car's safety rating is its most important feature, NRMA Insurance turned crashed cars into real interactive safety experiences.

Campaign Overview

Experience & Impact

VR Experience

Event Experience

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Credits

Agency: TBWA\ Sydney \ Eleven
Client: NRMA Insurance
Event experience production partner: Alfred
3D design for VR: Engine \ Fin Design
Physical props and exhibits: Big Kahuna Imagineering
Interactive design & dev: Digital Arts Network
Sound design: Nylon


Awards

Cannes Innovation Lion - Shortlist
AWARD - 1x Bronze Pencil Installations,
AWARD - 1x Finalist Branded Entertainment
Effie Awards - 4x Finalists, 1x Bronze Effie
ADMA - 3x Winner, 4x finalist
Spikes Asia - 2x Shortlist
Best in show at the Royal Easter Show.

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NRMA Car Creation