Those that Follow
A hallucinatory tale of karmic revenge.
Shot on the iPhone 13 Pro in low light by acclaimed Thai horror director of "Shutter" and "Alone” ; Parkpoom Wongpoom.
After a robbery-goes-wrong, two teens attempt to lay low at a local ghost mask festival, only to learn that there’s no hiding from your sins… no matter what mask you wear.
Campaign Overview
22 minutes of dark horror,
shot entirely on iPhone
The karma-centric story was inspired by the little-known tradition of Phi Ta Khon, an annual festival in rural Thailand where locals wear ghost masks and believe spirits walk amongst them.
A blend of horror meets local Thai beliefs, proving to cinema fans what iPhone is truly capable of.
Behind the scenes
They say the devil is in the details.
One billboard,
eighteen storeys tall
Hung on the infamous haunted Ghost Tower in downtown Bangkok.
Teach Content
We showcased the iPhone 13 Pro camera features:
Cinematic mode
Macro
Low-Light.
Awards & Press
D&AD - 1 Graphite Pencil
Webby Awards - 2 Webby Winner
Ciclope Global - 1 Gold
Ciclope Asia - Grand Prix + Agency of the year
Andy Awards - 1 Gold
The One Show Asia - 2 Gold, 1 Silver, 1 Bronze
The One Show Global - 1 Merit
Spikes Asia - 1 Gold, 1 Silver, 2 Bronze
Clios Awards - 1 Shortlisted
Award Awards - 1 Silver, 2 Bronze
Shots Awards - 2 Gold
Cannes Film Craft Lion - Shortlist
Credits
Agency: TBWA \ Media Arts Lab APAC
Brand - Apple
Production Company - Hub Ho Hin Bangkok
Director - Parkpoom Wongpoom
Director of Photography - Naruphol Chokanapitak
BTS Director - Pat Boonnitipat
Music Company - Chatchai Pongprapaphan
